You might be considering making the leap from formal employment to focusing on building a business out of your passion. But there’s a catch: you’re not sure if this will be able to support your lifestyle. You’re wondering if your passion can pay your bills.
Your passion could be a skill or hobby. It could be something you’re truly excited about or something you enjoy doing. So the question remains – can you rely on this passion to pay your bills?Continue Reading
When you get into business for yourself, you discover new things and face different challenges. One challenge I’ve seen with some of my clients is imposter syndrome, where they’ve doubted their ability to build a successful business. And this challenge makes them lack confidence in themselves as business owners and in what they’re selling.
If you don’t have confidence in your what you’re selling, no one else is going to either.Continue Reading
Communication is one of the areas most businesses struggle with. Most times this is because business owners aren’t clear on who their ideal customer is, or how best to communicate the benefits of what they offer.
Without clarity in communication, you won’t move your ideal customer into action. Without action, you won’t see the desired results in your business.Continue Reading
There’s something most people can relate to, especially in our current digital era.
We’ve all at some point scrolled through social media late at night, comparing ourselves to other businesses and questioned how they all seem to have their sh*t together; how they’re out there talking confidently about their businesses; how they have clients engaging with their content; and on top of that, we’re convinced they have tons of customers.
And then we ask ourselves what’s stopping our business from being successful because these other business owners are experiencing business success.
A year ago, I had an epiphany of sorts. I realised that in order for my business to be successful, I had to focus and streamline my business.
At that time, I had been offering four different services: four different offers that my clients could choose from. They were all quite similar and only varied in terms of how I delivered them. Some of them were group programs, while others were one-to-one.
Eventually I faced a sad but necessary truth. I was having a hard time selling all of these programs.Continue Reading
