Even if you don’t define yourself as a creative person, by the time you start your own business, you’ve started to boost your creativity.
You think in creative ways, work a creative schedule, and make creative decisions.
The downside is that it’s common for us to say yes too often, look after ourselves too little and eventually hit a creative slump.
This is totally normal.
But it can be super frustrating when you need to boost creativity and feel like you can’t.
how can you boost your creativity?
Creativity is part and parcel of any business.
There are the obvious things like your logo, brand colours, email and newsletter fonts and signatures, and your overall business aesthetic.
But there is also could be creativity in your organisation structure, how you work with your customers, your boundaries… the list is endless!
So how can you keep the creative ball rolling and open your mind to new ideas?
Here are my favourite ways to boost creativity in my business…
1. take a break
All work and no rest will do nothing but kill you: mentally, emotionally and possibly physically.
I am a strong advocate for rest. And we don’t need any excuse for deserving it.
Plus, we are humans and sometimes shit is hard.
So take that break and do something that truly brings you joy! This can be something like taking yourself out on a date, spending time with friends, reading, or even a weekend out of town.
Rest allows you to unwind, and when we are most relaxed some of the best ideas come to us.
2. change your environment
Remember, there’s a lot of remote working happening now. So you have the advantage of working from a different space as often as you’d like!
Try to do this at least once a fortnight, if not weekly. I love bringing my laptop to different, beautiful spaces that boost creativity. Sometimes I even arrange to co-work with colleagues or friends.
If none of that is possible for you, take advantage of your days off and find somewhere that’s not in your regular space.
Changing your environment has been shown to give that needed creative boost.
3. have a creative team
This applies to all businesses, no matter the size.
Your creative team could be people you’ve hired to work with you or those you’re planning to hire.
It could also be your friends and confidants who wouldn’t mind listening to your ideas and sharing their creative input.
Your creative team is your people: the ones you trust, believe in, and know want the best for both you and your business.
They boost creativity because no two people are the same. Bouncing ideas off of more than one person will help you generate more creative ideas.
Just be sure to keep your business goal in mind as you work with your creative team.
4. do some market research
The advantage of our current digital era is almost everything is accessible online.
Boost your creativity by finding what others are up to in your field.
Investigate through social media trends, read books and blogs, and talk to people in your community and network.
As the Creative Business Network team says, “Become a student of your industry and the business world, before you [creatively] take over.”
5. put yourself out there
You have to get out of the comfort zone of your home, office, and regular hangouts.
This can work hand in hand with socialising and may reap the fruits of the term ‘think outside the box’.
As cities slowly reopen and we’re able to meet with people face-to-face again, do it!
Go out there and meet people, market yourself clearly and confidently. Listen to other people and what they do… you just might learn a thing, or ten.
over to you
These are my 5 favourite ways to boost creativity.
What are yours? Share with us in the comments below.