Last week I attended a webinar lead by my business BFF, Lulu Kitololo, on how important it is to put your uniqueness into your business.

By being yourself, you are better able to communicate and connect with your ideal customers, ultimately helping your business grow.  It’s what she calls Soulful Branding.

To maintain authenticity in our business, she encourages us to create a business philosophy – something that encompasses our personal values and beliefs, as well as our experiences and interest.

So, Lulu is the inspiration behind today’s post and the reason I’m sharing my philosophy in life (and business!) with you.Continue Reading