Starting up can be really expensive.  And you have NO money.

Everything costs something.  There’s so much to pay for.  And it all starts to add up pretty quickly.  Yet – still – you have no money!

I get it.

When I started my business 7 years ago, I didn’t have a job.  I very quickly watched my bank balance go down….down….down….until there was practically nothing left.

Every single personal purchase I made was scrutinised – did I REALLY need it?  What would happen if I didn’t buy it?  Could I hold off on it?

I cut down on everything that I possibly could.

Yet I kept asking, “Danielle, you spent how much???”

So I became really meticulous about keeping track of every penny.  I could predict exactly when the money would run out if earnings didn’t start coming in.

But in working one-to-one with entrepreneurs, I’ve learned that not everyone is so focused on finance as I was.

To be honest, far too many of them have been… Continue Reading