It’s one thing to have a great business idea.
But in order for your business to thrive and grow, you’ll need to create a product or service that your ideal customer truly wants to buy.
Today’s blog will teach you how to do this!
why market research is important for your business
You’re passionate about your idea. In fact, you’re often so excited by it that you can easily spend hours on all the tasks you feel will make your business a success.
You’re working on a logo. Thinking about your website. Working behind the scenes on developing your products or services.
You’re confident that once you’re finished, people are going to love your offering as much as you do.
But how can you be sure?Continue Reading
you spent HOW MUCH??
Starting up can be really expensive. And you have NO money.
Everything costs something. There’s so much to pay for. And it all starts to add up pretty quickly. Yet – still – you have no money!
I get it.
When I started my business 7 years ago, I didn’t have a job. I very quickly watched my bank balance go down….down….down….until there was practically nothing left.
Every single personal purchase I made was scrutinised – did I REALLY need it? What would happen if I didn’t buy it? Could I hold off on it?
I cut down on everything that I possibly could.
Yet I kept asking, “Danielle, you spent how much???”
So I became really meticulous about keeping track of every penny. I could predict exactly when the money would run out if earnings didn’t start coming in.
But in working one-to-one with entrepreneurs, I’ve learned that not everyone is so focused on finance as I was.
To be honest, far too many of them have been… Continue Reading
we need to talk about burnout
A few weeks ago, I took a Monday off.
When I mentioned this to several people, the unianimous reply that I received was “oh you’re so lucky!”.
Lucky.
The truth is that I hadn’t had a single day off in two weeks.
I’d slept, on average, 4-6 hours a night and was surviving on adrenaline and caffeine.
I was in the middle of a super busy point in business and had no one to lend a helping hand.
In the moments when I finally could slow down, I was often overcome by sadness (having lost my Dad at the beginning of March).
Lucky, they said. But I was on the road to burnout.Continue Reading
it’s okay to be vulnerable in business
I’ve always been personal in my blog posts.
From the beginning of my own startup journey, I published my confessions series every 6 weeks. It was a carthartic process for me but also helped you understand that it’s not always easy to start a business. There will be a lot of uncertainty. A lot of self-doubt. Rejection. Stress. The list goes on.
They also showed you that I GOT it. I’ve been through it all, too.
When I’ve allowed myself to be vulnerable in these personal posts, they have always received great response. You appreciate the honesty. You see that I’m human, too, and not just some person behind a screen.
And yet, I’ve been um-ing and ah-ing about what to post publicly next because the last couple of weeks have been rough for me.
