You know that you should be getting out more. Talking to people. Telling them what you do. Building up your network.
So you bite the bullet and sign up for an event. But as the day looms, you become more and more nervous. That voice in your head asks: “What will you say? Why would anyone care? You’ll just be a babbling mess!”
As your networking fear continues to build you finally say to yourself, “I’m not going. I just can’t do this!”
And so, you don’t go. And nothing changes in your business. Customers don’t call. No one is stumbling upon your website. You remain the best kept secret.
this can’t go on.
You’ve been told that networking is good for business and at some point you need to get yourself out there if you’re ever going to survive. You understand why you can only rely on your existing contacts, friends, and family for so long.
And so you sign up to another event, this time determined that you’re going to do it. You get out of the house and start to prepare yourself for that room full of strangers, hoping with all of your might that no one will come up and talk to you.
But when you get there, things aren’t as you expected. The room isn’t full of people mingling in pairs. Instead the chairs are in a circle and each person takes a seat. There’s no escaping! Eventually it will be your turn and you’ll have to tell the ENTIRE room about yourself and your business.
You listen as those before you confidently explain their business. “How is it so easy for them?”, you ask yourself. Your nerves are kicking in, your palms are sweating, you may be looking a little bit pale. Your turn is approaching…time is almost up.
How can you conquer your networking fear?
you know how…?
The single best way to conquer your networking fear is to treat it like a conversation. Don’t worry about the dreaded ‘elevator pitch’. Don’t try to explain too much. Just keep it really simple and use this formula:
“YOU KNOW HOW” QUESTION + PROBLEM STATEMENT + IMPACT + WHERE YOU COME IN + RESULT
I’ll give you an example for my business:
“You know how starting a business can start to feel really overwhelming? Entrepreneurs have tons of passion and determination, yet sometimes lack the business skills to put all of the pieces together. So they lose focus and worry about how they’ll get where they want to be. Well, that’s where I come in. I help them make confident decisions, set direction and stay focused so that they no longer worry about how to get their business off the ground, but instead start to see the results that they long for.”
over to you
Why not give it a try? Write your “your know how” formula in the comments below and I’ll give you some tips to tweak it to perfection.