rekindle the flame with your business

It’s the month of love! So, obviously, we are going to talk about it.  Sometimes, no matter how much love we once felt, we have to rekindle the flame.

For most people, 2020 was an insane year where we had to learn to exist in circumstances we had never anticipated. It was tough for businesses everywhere, with all of us needing to make tough decisions in order to stay afloat.

So, it’s totally understandable if you find yourself struggling to remember why on earth you made the decision to start your business in the first place!

rekindle the flame

Think about your relationship with your business like that with a significant other.

Sometimes you might hit a snag, because of a number of circumstances within or outside of your control.

However, this doesn’t necessarily mean you shouldn’t be together!

Just like in relationships, you need to put in the work to rekindle the flame with your business.

So, here are a few ideas on how to fall back in love with your business.

1. remind yourself of the good times

“Recency syndrome” is the tendency to more easily remember the events that have occurred recently.

If you have been recently going through a slump or a difficult time in your business, it is easy to feel like there never were good times.  But I’m sure there were!

How can you remind yourself about the time you were excited about your business and rediscover the joy from your work?

Are there roles you played in the early stages that you enjoyed but no longer do? Maybe you enjoyed talking to clients or creating social media posts.

Get back to what you love, get your hands dirty and recreate some of those good times.  Let those remind you of why you started this thing in the first place.

2. dream again

You might be in a rut because you aren’t able to see clearly beyond this moment.

Take some time off to plan and dream again.

It might be that you achieved all the goals and objectives you had previously set for yourself and are therefore bored.

Or maybe you no longer feel as challenged.

If that’s the case, it might be time to imagine where you want to get to in the next couple of years and strategise ways to get there.  I was able to do this throughout 2020, come up with new and exciting goals, and get excited about how to reach them.

3. work with people you love

One of the best things about being an entrepreneur is that you have the freedom and flexibility to choose who you work with, both clients and team members.

Surround yourself who are passionate about the work you’re doing and the solution you are providing.

Their energy and enthusiasm will rub off on you.

4. find new opportunities

With the uncertainty that the last year brought, a lot of businesses had to rethink their strategies and offerings in order to survive.

If your approach isn’t applicable to the new circumstances and trends in your industry, you will struggle to stay afloat.

This can be frustrating for you and you might, as a result, start rethinking your reasons for doing this in the first place.

But it can also be an immense opportunity!  There can be new trends that excite you, new ways to reach your customers, or even new ideas that you’ve been itching to try.

Now is your time to do it!

5. be intentionally positive

Be intentional about your attitude.

This might initially seem difficult, especially if you can’t immediately think of anything to be positive about.

But write down 10 things you like about your business and stick them up somewhere that you have to look at every day.

Perhaps you love your team. Or the customers you serve. Or it could be the fact that you can work from wherever you like.

Write these down to remind yourself about the many great things about your business.

6. take a break.

This doesn’t require too much explanation!

Sometimes stepping away gives all the perspective you need.

Lack of rest can get you cranky and irritable. Don’t take this out on your baby – the business.

Here are some tips to set up your business and get some rest!

over to you.

Have you ever had to remind yourself why you love your business? If yes, how did you rekindle the flame?

Or maybe it’s a place you currently find yourself in? Share with us some of the ways you are dealing with it in the comments section below!