Early stages of business can be a mixed bag of experiences. Most business owners are trying to get as many customers as possible. They find themselves working to market to a wide audience, which inevitably puts their efforts and messages all over the place.

While we may get the customers, we may not serve them according to their needs. This is why it’s important to know your ideal customer: the person your business exists to serve.

It’s a who, what and where analysis that will help you improve your marketing, and ultimately drive sales.

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