Social media, for better or for worse, it’s here to stay! It’s the best way to connect with more people globally. When it comes to business, choosing the right social media platforms goes a long way in connecting you with potential customers, and could even lead to direct sales.

There’s just one thing: there are several social media platforms, and it can be overwhelming to know which is ideal for your business. The idea of setting up pages or accounts on Facebook, Twitter, LinkedIn, Instagram, TikTok and the rest can feel a bit… overwhelming.

Must you have presence on all of them? Which ones do you choose? What are you supposed to post? And how will you find the TIME to manage them all?

Before you jump straight in at the deep end and choose your social media platforms, you’ll want to answer these questions.Continue Reading