Joanne is super passionate about her idea.  She’s also a firm believer that she is the right person to bring this idea to the world.

She’s in the pre-launch stage of her business and is working out the details of how she will produce and deliver her product.  And she needed my help in making some big decisions.

But when the time came to weigh up the different options, there were some critical details missing.

She had NO IDEA how much it was all going to cost.  She also had NO IDEA about how much she might make from it.

When I probed a bit deeper, Joanne admitted that the numbers terrify her.  And so she’s been keeping herself busy with the things that feel a bit more comfortable – researching the market, talking to potential customers, and crafting her brand image.

She felt that by making slow and steady progress, the rest would kind of work itself out.

Guess what?  It won’t.Continue Reading